JooJ, a Guinness World Record-holding artist renowned for his distinctive approach, medium, and style, now calls the Mother City home—a place where his roots have evolved into wings.

His journey as an artist wasn't a childhood dream but rather a calling, shaped by a life rich with diverse experiences. JooJ's artistic expression finds its essence in thousands of individually folded, painted origami butterflies meticulously arranged on perspex, a medium that elevates the storytelling aspect of his work.

Inspired by various artistic influences—from grandmasters to pop art, Scottish folk illustrations to anime—JooJ's creativity is a fusion of cultural motifs and geometric shapes, particularly circles, which he believes maintain a childlike quality that evokes pure joy in viewers.

Central to his art is the emotional depth and fluidity he seeks to convey, mirroring the transcendence of emotions. JooJ's pieces are imbued with movement, reminiscent of the mysticism found in the flickering flames of a campfire or the fluid motion of fish in an illuminated tank, inviting viewers to see beyond the surface.

In late 2019, JooJ achieved a significant milestone by breaking the Guinness World Record for the largest Origami Butterflies Display, showcasing 29,416 individually folded butterflies at the YoungBlood Gallery. This feat not only showcased his dedication, drive, and determination but also offered an unforgettable experience to all who witnessed it.